Coaches, course creators, freelancers, product businesses, SaaS queens, and everyone in between needs a delightful customer experience that turns buyers into brand champions!

As the CEO of an ethical company, you need to know enough about CX & CRM, not everything.

Join our email list

and we'll make sure you get the info you need to make smart business decisions and keep up with the changes.

a photo of a eucalyptus branch tucked beneath a green envelope that's sealed with a copper-colored wax seal.

Join our email list

and we'll make sure you get the info you need to make smart business decisions and keep up with the changes.

Our emails are CEO-level discussions (not DIY tips) so you can stay in the loop without inbox clutter.

Some of the things we cover:

1

Data 📊

We'll share examples and screenshots of the data we use to determine whether a brand is bonding with customers or chasing them away (and which touchpoints/assets are creating that result.)

2

TOUCHPOINTS 💞

We'll discuss different types of touchpoints and how to make every customer connection feel memorable so you become the brand everyone loves to buy from!

3

tools 🧰

We'll look at different tools and talk about how you can get better results from tools that cost less (so you can boost your profit margins!)

4

ethical business ♻️

Running an ethical business comes with a different set of challenges and experiences than a normal business. Our emails will focus on how to ethically grow your business and become a force for good in the world.

5

NEWS & UPDATES 🔔

Things change quickly in the online space and sometimes things happen that need your attention right away. (Like when Google and Yahoo changed their email policies or Apple changed their privacy settings in a way that affected everyone's open rates and ad data.)

We'll keep you in the loop about these kinds of things, as needed.

You'll also get access to the Fern CX Portal where you can track your personal impact (how many trees we've planted & how much $$ we've donated in your honor) AND how much we're collectively doing together as a community!